Cobb Convention & Visitors Bureau
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Article Date: June/15/2011
Related Document: COBBCVBCONDUCTSTRAVELANDTOURISMSTUDYPressRelease.pdf

COBB CVB CONDUCTS TRAVEL AND TOURISM STUDY

Key Finding: Travel and Tourism is the #1 economic engine for Cobb County

Cobb County, GA (June 15, 2011) - A recent study showed that travel and tourism is the number one economic driver in Cobb County, with the industry having a total economic impact of more than $1.73 billion and employing over 25,000.

That same study performed an internet survey of 600 Southeastern U.S. residents which showed that Six Flags and White Water were rated as the most familiar attractions and the number one reason respondents had visited Cobb County during the past year.

Commissioned by the Cobb Convention and Visitors Bureau (CVB) and performed by Atlanta-based Market Street Services, the study's purpose was to gain a better understanding of Cobb's travel and tourism's market identity and its overall impact in the county.

"The Cobb Convention and Visitors Bureau is better positioned than most as the economy improves to play an even greater role in the economic development of Cobb County," said Tim Lee, chairman of the Cobb County Board of Commissioners. "Working with strategic and community partners, the Cobb CVB can help fuel the continued economic viability of the county."

The study also showed:

  • Cobb is rated highly on its restaurants, the number of attractions and activities for families.
  • Cobb is perceived to be safe and affordable.
  • Cobb is characterized as family-friendly, suburban, busy and interesting.
  • Cobb was evaluated favorably with its availability and quality of outdoor activities and its presence of historical sites.
  • While many respondents were familiar with Cobb County and most had visited, many were unsure until they were reminded of the attractions and cities located within the county.

"This new research data is critical as the Cobb CVB continues to market Cobb County locally, regionally and nationally," said Don Geiger, chairman of the Cobb CVB. "This strategic information will be used to further leverage the county's assets for even greater economic impact."

About the Cobb Convention & Visitors Bureau
The Cobb Convention & Visitors Bureau (CVB) increases visitation to and awareness of Cobb County, thereby enhancing economic impact.

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